Importance of Links

Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.

If I was refer people to this article I could use the links text, ‘Latest article’: the text is meaningful, clear and wouldn't need to change every time I published a new article. However, I'd be missing out on some important opportunities. Using the actual title of the article, ‘Keyword phrases in linking text’, is a much better option.