Saturday, November 22, 2008

Webmasters SEO

If you are looking for ways to promote your website, than web directories should definitely be considered a big part of your promotional plan. Web directories provide web visitors with a one- stop destination on the web to find the information they are looking for. Further, in using web directories, you can increase the visibility of your website and derive myriad benefits offered by web directories.

One should also consider the value of links, as this can increase the likelihood obtaining a high google pagerank.

Dreamweaver Hyperlinks

Creating hyperlinks with Dreamweaver is a relatively simple task but there are a few options available to you that you might want to explore.

To create a hyperlink in Dreamweaver, you simply need to type the text that you want to use as a hyperlink, highlight it, and then click the hyperlink button on the toolbar.

When the screen pops up, you can choose how you want your hyperlink to act.

If you want the link to open in a new window choose the "_blank" option.

If you want it to open in the same window, leave the target frame blank.

Additionally, you can make the links open in an inline fram by typing in the name of the frame such as "frame1".

It should be noted: If you highlight text and click the hyperlink button and nothing happens, try choosing the split screen mode (where half of the Dreamweaver interface shows the HTML code) then highlight the text inside the HTML and click the hyperlink button.

Creating a bookmark is very similar to a hyperlink, except that instead of linking to a different web page or a different website, you are just linking to a different section of the same page.

To do this you must first create a 'Named Anchor'.

A named anchor can be created by simply clicking the anchor icon in Dreamweaver.

Then choosing a name for the the anchor and one is created wherever your cursor is.

Once you have created the anchor, you can highlight some text in a different part of the page, create a hyperlink out of it, using the anchor as the hyperlink reference.

Lastly, it should also definitely be noted that hyperlinks can be styled using CSS.

Using CSS, you can create hover effects and more for regular hyperlinks.

Hyperlink Values

Related article search provides an effective browsing tool for PubMed users, allowing them to navigate the document collection without explicitly issuing queries. Any given MEDLINE citation is connected to a number of related articles, which are in turn connected to even more related articles, and so on. Thus, any single citation represents a node in a vast related document network defined by content-similarity links. We explore the hypothesis that these networks can be exploited for document retrieval, in the same manner as hyperlink graphs in the Web environment.

The PubMed search engine provides the context for this work. Whenever the user examines an abstract in PubMed, the right panel of the browser is automatically populated with titles of articles that may also be of interest, as determined by a probabilistic content-similarity algorithm [3]; see Figure 1 for an example. In other words, each abstract view automatically triggers a related article search: the top five results are integrated into a "Related Articles" panel in the display. Note that although MEDLINE records contain only abstract text, it is not inaccurate to speak of searching for articles since PubMed provides access to the full text when available. We use "document" and "article" interchangeably in this article.

Hyperlinks

Late last year, I urged OJR readers not to forget the value of hyperlinking, to look for opportunities to link their stories to supporting information elsewhere on the Web. Today, I'd like to continue with that topic and write a bit about the thought process behind link content, that is, the decision about which text within an article to links, and to where.

Let me start by writing that I am not going to address issues about the design of contextual hyperlinks -- issues such as whether to underline a link, what color to make it, etc. For those questions, I direct you to Jakob's Nielsen's outstanding Guidelines for Visualizing Links, which includes his usability guidelines for showing textual links.

When to Link

Though I promised not to tread on Nielsen's turf, for clarity's sake, two or more links should not bump against one another, leading to readers to believe that they are seeing just one link. Nor should linked text make up more than a small fraction of the text on the page. For that reason, online writer do better to link a key word of clause within a sentence, and rarely an entire sentence, when inserting a link.

To conclude, here is my four-question test for online writers to keep in mind as they consider how, and where, to links within their stories:

1. Does the URL to which I am referring the reader reward him or her with additional content that a reader of this story likely did not know, or know how to get easily?
2. Does the text I am selecting to link this text give the reader an obvious clue as to what the hyperlinked page will contain?
3. Am I using the shortest possible amount of text to provide that clue?
4. Would the content of the linked text, or the context surrounding it, reasonably mislead the reader into believing that the linked page contains something other than what it does?

If the answers to these questions are yes, yes, yes and no, you're good to go with the link.

Link Context

Ideally, a news story will provide within its copy the context that a reader needs to understand the piece. But some stories are so complex that an author will not want to risk testing the patience of loyal readers by rehashing basic info they already know. In these cases, a link to background information can help bring new readers up to speed, while allowing more informed visitors to read ahead without distraction. (This is how Wikipedia's built a ton of inbound links over the years, and why news organizations ought to consider more frequent use of standing reference articles on their websites.)

Contextual hyperlinks can links to the definition of an unfamiliar term (see, for some readers, the "easter egg" link above). They also can help explain gags that the author attempted but that some readers might not immediately get (see, for many *more* readers, the "set it and forget it" joke above).

Importance of Links

Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.

If I was refer people to this article I could use the links text, ‘Latest article’: the text is meaningful, clear and wouldn't need to change every time I published a new article. However, I'd be missing out on some important opportunities. Using the actual title of the article, ‘Keyword phrases in linking text’, is a much better option.