Linking Text

External linking text

This is the linking text that sits on external sites and links to your website. You may think that you're at the mercy of other webmasters in how they link to your site, but there are many situations where you can control the external text that links to you:

* Reciprocal links where you can ask for specific linking text to be used
* Directory listings where you have editorial control and can specify the exact linking text that points to your site
* Listing on subsidiary and partner sites
* In bylines to articles that you publish where you may be allowed to specify not only the linking text but the text that surrounds the link
* Links that you buy will always allow you to specify linking text and will nearly always allow you extra descriptive text

After that you do depend on how individual webmasters decide to link to your site. The best way to influence this is to write good titles and linking text in the first place. Then all the webmaster has to do is to cut and paste.

Even if the webmaster decides to write his own text, what you have written will influence how he does that and at least some of your keyword phrases are likely to be included.