If you are looking for ways to promote your website, than web directories should definitely be considered a big part of your promotional plan. Web directories provide web visitors with a one- stop destination on the web to find the information they are looking for. Further, in using web directories, you can increase the visibility of your website and derive myriad benefits offered by web directories.
One should also consider the value of links, as this can increase the likelihood obtaining a high google pagerank.
Saturday, November 22, 2008
Dreamweaver Hyperlinks
Creating hyperlinks with Dreamweaver is a relatively simple task but there are a few options available to you that you might want to explore.
To create a hyperlink in Dreamweaver, you simply need to type the text that you want to use as a hyperlink, highlight it, and then click the hyperlink button on the toolbar.
When the screen pops up, you can choose how you want your hyperlink to act.
If you want the link to open in a new window choose the "_blank" option.
If you want it to open in the same window, leave the target frame blank.
Additionally, you can make the links open in an inline fram by typing in the name of the frame such as "frame1".
It should be noted: If you highlight text and click the hyperlink button and nothing happens, try choosing the split screen mode (where half of the Dreamweaver interface shows the HTML code) then highlight the text inside the HTML and click the hyperlink button.
Creating a bookmark is very similar to a hyperlink, except that instead of linking to a different web page or a different website, you are just linking to a different section of the same page.
To do this you must first create a 'Named Anchor'.
A named anchor can be created by simply clicking the anchor icon in Dreamweaver.
Then choosing a name for the the anchor and one is created wherever your cursor is.
Once you have created the anchor, you can highlight some text in a different part of the page, create a hyperlink out of it, using the anchor as the hyperlink reference.
Lastly, it should also definitely be noted that hyperlinks can be styled using CSS.
Using CSS, you can create hover effects and more for regular hyperlinks.
To create a hyperlink in Dreamweaver, you simply need to type the text that you want to use as a hyperlink, highlight it, and then click the hyperlink button on the toolbar.
When the screen pops up, you can choose how you want your hyperlink to act.
If you want the link to open in a new window choose the "_blank" option.
If you want it to open in the same window, leave the target frame blank.
Additionally, you can make the links open in an inline fram by typing in the name of the frame such as "frame1".
It should be noted: If you highlight text and click the hyperlink button and nothing happens, try choosing the split screen mode (where half of the Dreamweaver interface shows the HTML code) then highlight the text inside the HTML and click the hyperlink button.
Creating a bookmark is very similar to a hyperlink, except that instead of linking to a different web page or a different website, you are just linking to a different section of the same page.
To do this you must first create a 'Named Anchor'.
A named anchor can be created by simply clicking the anchor icon in Dreamweaver.
Then choosing a name for the the anchor and one is created wherever your cursor is.
Once you have created the anchor, you can highlight some text in a different part of the page, create a hyperlink out of it, using the anchor as the hyperlink reference.
Lastly, it should also definitely be noted that hyperlinks can be styled using CSS.
Using CSS, you can create hover effects and more for regular hyperlinks.
Hyperlink Values
Related article search provides an effective browsing tool for PubMed users, allowing them to navigate the document collection without explicitly issuing queries. Any given MEDLINE citation is connected to a number of related articles, which are in turn connected to even more related articles, and so on. Thus, any single citation represents a node in a vast related document network defined by content-similarity links. We explore the hypothesis that these networks can be exploited for document retrieval, in the same manner as hyperlink graphs in the Web environment.
The PubMed search engine provides the context for this work. Whenever the user examines an abstract in PubMed, the right panel of the browser is automatically populated with titles of articles that may also be of interest, as determined by a probabilistic content-similarity algorithm [3]; see Figure 1 for an example. In other words, each abstract view automatically triggers a related article search: the top five results are integrated into a "Related Articles" panel in the display. Note that although MEDLINE records contain only abstract text, it is not inaccurate to speak of searching for articles since PubMed provides access to the full text when available. We use "document" and "article" interchangeably in this article.
The PubMed search engine provides the context for this work. Whenever the user examines an abstract in PubMed, the right panel of the browser is automatically populated with titles of articles that may also be of interest, as determined by a probabilistic content-similarity algorithm [3]; see Figure 1 for an example. In other words, each abstract view automatically triggers a related article search: the top five results are integrated into a "Related Articles" panel in the display. Note that although MEDLINE records contain only abstract text, it is not inaccurate to speak of searching for articles since PubMed provides access to the full text when available. We use "document" and "article" interchangeably in this article.
Hyperlinks
Late last year, I urged OJR readers not to forget the value of hyperlinking, to look for opportunities to link their stories to supporting information elsewhere on the Web. Today, I'd like to continue with that topic and write a bit about the thought process behind link content, that is, the decision about which text within an article to links, and to where.
Let me start by writing that I am not going to address issues about the design of contextual hyperlinks -- issues such as whether to underline a link, what color to make it, etc. For those questions, I direct you to Jakob's Nielsen's outstanding Guidelines for Visualizing Links, which includes his usability guidelines for showing textual links.
Let me start by writing that I am not going to address issues about the design of contextual hyperlinks -- issues such as whether to underline a link, what color to make it, etc. For those questions, I direct you to Jakob's Nielsen's outstanding Guidelines for Visualizing Links, which includes his usability guidelines for showing textual links.
When to Link
Though I promised not to tread on Nielsen's turf, for clarity's sake, two or more links should not bump against one another, leading to readers to believe that they are seeing just one link. Nor should linked text make up more than a small fraction of the text on the page. For that reason, online writer do better to link a key word of clause within a sentence, and rarely an entire sentence, when inserting a link.
To conclude, here is my four-question test for online writers to keep in mind as they consider how, and where, to links within their stories:
1. Does the URL to which I am referring the reader reward him or her with additional content that a reader of this story likely did not know, or know how to get easily?
2. Does the text I am selecting to link this text give the reader an obvious clue as to what the hyperlinked page will contain?
3. Am I using the shortest possible amount of text to provide that clue?
4. Would the content of the linked text, or the context surrounding it, reasonably mislead the reader into believing that the linked page contains something other than what it does?
If the answers to these questions are yes, yes, yes and no, you're good to go with the link.
To conclude, here is my four-question test for online writers to keep in mind as they consider how, and where, to links within their stories:
1. Does the URL to which I am referring the reader reward him or her with additional content that a reader of this story likely did not know, or know how to get easily?
2. Does the text I am selecting to link this text give the reader an obvious clue as to what the hyperlinked page will contain?
3. Am I using the shortest possible amount of text to provide that clue?
4. Would the content of the linked text, or the context surrounding it, reasonably mislead the reader into believing that the linked page contains something other than what it does?
If the answers to these questions are yes, yes, yes and no, you're good to go with the link.
Link Context
Ideally, a news story will provide within its copy the context that a reader needs to understand the piece. But some stories are so complex that an author will not want to risk testing the patience of loyal readers by rehashing basic info they already know. In these cases, a link to background information can help bring new readers up to speed, while allowing more informed visitors to read ahead without distraction. (This is how Wikipedia's built a ton of inbound links over the years, and why news organizations ought to consider more frequent use of standing reference articles on their websites.)
Contextual hyperlinks can links to the definition of an unfamiliar term (see, for some readers, the "easter egg" link above). They also can help explain gags that the author attempted but that some readers might not immediately get (see, for many *more* readers, the "set it and forget it" joke above).
Contextual hyperlinks can links to the definition of an unfamiliar term (see, for some readers, the "easter egg" link above). They also can help explain gags that the author attempted but that some readers might not immediately get (see, for many *more* readers, the "set it and forget it" joke above).
Importance of Links
Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text, is the clickable text that takes people to another page or resource. You need to choose that text carefully.
If I was refer people to this article I could use the links text, ‘Latest article’: the text is meaningful, clear and wouldn't need to change every time I published a new article. However, I'd be missing out on some important opportunities. Using the actual title of the article, ‘Keyword phrases in linking text’, is a much better option.
If I was refer people to this article I could use the links text, ‘Latest article’: the text is meaningful, clear and wouldn't need to change every time I published a new article. However, I'd be missing out on some important opportunities. Using the actual title of the article, ‘Keyword phrases in linking text’, is a much better option.
Rich Keywords
It's important to place keyword phrases into linking text for two reasons:
* Keyword rich text is more attractive to humans. A casual reader may see ‘Latest article’ and say so what? By using the title ‘Keyword phrases in linking text’ I've told the visitor what the article is about and offered two hooks that they might be interested in - ‘keyword phrases’ and ‘linking text’. As a result the click through rate will be higher.
* The text that links to a particular page gives Google and other search engines clues as to what the page is about. ‘Latest article’ provides little information while the actual title of the newsletter contains at least two important keyword phrases.
In highly competitive situations the extra ‘points’ that Google gives can mean the difference from appearing on the first page of results and appearing nowhere.
To embark on an effective link building campaign you must be aware of your important keyword phrases and incorporate them into your titles and linking text. You also need to influence the words external webmasters use to link to you.
* Keyword rich text is more attractive to humans. A casual reader may see ‘Latest article’ and say so what? By using the title ‘Keyword phrases in linking text’ I've told the visitor what the article is about and offered two hooks that they might be interested in - ‘keyword phrases’ and ‘linking text’. As a result the click through rate will be higher.
* The text that links to a particular page gives Google and other search engines clues as to what the page is about. ‘Latest article’ provides little information while the actual title of the newsletter contains at least two important keyword phrases.
In highly competitive situations the extra ‘points’ that Google gives can mean the difference from appearing on the first page of results and appearing nowhere.
To embark on an effective link building campaign you must be aware of your important keyword phrases and incorporate them into your titles and linking text. You also need to influence the words external webmasters use to link to you.
Title Text
Including keywords in title text is attractive to human visitors as well as being a fundamental search engine marketing tactic. Your title also has the opportunity to influence the words that an external webmaster may use when linking to your site. Title text is the tooltip that appears when you mouse over a link - try it with this example: links.
If your title is meaningful and useful, another webmaster is likely copy it, or at least edit it rather than go to the trouble of creating their own linking text.
If your title is meaningful and useful, another webmaster is likely copy it, or at least edit it rather than go to the trouble of creating their own linking text.
Finding Keyword Phrases
To help determine your most effective keyword phrases, you can use the excellent Wordtracker service. Initially, this may seem like a lot of work but the benefits can be tremendous. If you plan methodically and practice, using keyword phrases in your linking text will become second nature - and a highly effective way of engaging your website visitors and boosting your search engine results.
It will also help improve your links capabitlity, and after all, this affects Google Pagerank significantly.
It will also help improve your links capabitlity, and after all, this affects Google Pagerank significantly.
Linking Text
External linking text
This is the linking text that sits on external sites and links to your website. You may think that you're at the mercy of other webmasters in how they link to your site, but there are many situations where you can control the external text that links to you:
* Reciprocal links where you can ask for specific linking text to be used
* Directory listings where you have editorial control and can specify the exact linking text that points to your site
* Listing on subsidiary and partner sites
* In bylines to articles that you publish where you may be allowed to specify not only the linking text but the text that surrounds the link
* Links that you buy will always allow you to specify linking text and will nearly always allow you extra descriptive text
After that you do depend on how individual webmasters decide to link to your site. The best way to influence this is to write good titles and linking text in the first place. Then all the webmaster has to do is to cut and paste.
Even if the webmaster decides to write his own text, what you have written will influence how he does that and at least some of your keyword phrases are likely to be included.
This is the linking text that sits on external sites and links to your website. You may think that you're at the mercy of other webmasters in how they link to your site, but there are many situations where you can control the external text that links to you:
* Reciprocal links where you can ask for specific linking text to be used
* Directory listings where you have editorial control and can specify the exact linking text that points to your site
* Listing on subsidiary and partner sites
* In bylines to articles that you publish where you may be allowed to specify not only the linking text but the text that surrounds the link
* Links that you buy will always allow you to specify linking text and will nearly always allow you extra descriptive text
After that you do depend on how individual webmasters decide to link to your site. The best way to influence this is to write good titles and linking text in the first place. Then all the webmaster has to do is to cut and paste.
Even if the webmaster decides to write his own text, what you have written will influence how he does that and at least some of your keyword phrases are likely to be included.
Thursday, November 6, 2008
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